Media Printing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn’t dead.
Small businesses may shy away from spending money on advertising, but doing so could mean the difference between success and failure. Advertising enables companies to reach a large number of consumers who may be interested in their products and services. Advertising also helps small companies differentiate their product and service offerings from competitors.